Wednesday, January 18, 2006

Podcasting: File format for posting to an Intranet

What format would you normally save audio/video in to stream it on a corporate Intranet – avi, move, wms, other? I’m clueless on this podcast and need to have our agency produce this for us. Any help is appreciated. -B.D.


The term "podcast" is used to widely to mean audio (and sometimes video) content that is updated frequently for subscribers to view online or download it to a portable player. Video files produced for general viewing (not suitable for broadcast) are posted to a site in .FLV format, then streamed within a page using an embedded Flash player. Example: http://www3.lehigh.edu/about/news/vidmenon.asp. Adjacent to this example, note there are downloadable videos in iTunes (.MP4) and Windows Media Player (.WMV) as well.

However, it seems like you want to post a web video file for a select audience to download and play on their desktop/notebook computers. I assume you just want the people to view it, and don't intend for anyone to rebroadcast it professionally in any way. If so, that should be relatively simple to direct. Record video digitally to .AVI format as a source for the agency. If your Intranet audience is made up of predominantly Windows users, have the agency convert to .WMV and post that file. If that audience is made up of predominantly Mac users, have the agency convert to .MP4 and post that file. (Or you could offer both.) In either case, your agency can reduce the video aspect ratio proportionately down to 320 x 240 pixels if resulting files sizes are too large and unwieldy at the original size.

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